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Whether a website, marketing campaign, museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Now, there's a handy travel companion for any designer, so that you always have the essentials at your fingertips.
Portable, condensed, and armed with 150 principles, Universal Principles of Design, Pocket Edition is like a Swiss Army knife of design knowledge. Richly illustrated and easy to navigate, it pairs critical need-to-know design knowledge with visual examples of the principles applied in practice. An indispensable field reference for designers of all types, this pocket edition of the best-selling Universal Principles of Design will sharpen your design thinking and expand your sense of the possible.
- Sales Rank: #78843 in Books
- Published on: 2015-04-01
- Original language: English
- Number of items: 1
- Dimensions: 5.13" h x 1.00" w x 5.00" l, .48 pounds
- Binding: Paperback
- 320 pages
About the Author
William Lidwell is the Director of Design at Stuff Creators Design in Houston, Texas. He is author of the best-selling design book, Universal Principles of Design, which has been translated into 12+ languages; Deconstructing Product Design, a social deconstruction of 100 classic products; and lecturer of two video series on design: "How Colors Affect You: What Science Reveals" available from The Great Courses, and "The Science of Logo Design" available from Lynda.com.
Most helpful customer reviews
6 of 7 people found the following review helpful.
It covers subjects like the 80/20 rule
By Rosemary Pennington
I received a free copy of this book through Goodreads First Reads in exchange for an honest review.
What a neat little book! The book itself measures 5x5 inches and is about 1 inch thick! It is packed with information.
I really didn't know what to expect with this book, or if I could decipher the information within it to give it a fair and accurate review. I have an interest in design, but, no connection professionally with it, or so I thought.
The book is largely devoted to perception, and how to create it to get the desired perception. It covers subjects like the 80/20 rule, Classical Conditioning and Horror Vacui; (as a formal retail manager of a clothing store, I now understand why store executives made certain choices based on price points). This a only a small list of the principles contained in the book.
The book is illustrated for each subject explained. Which I found extremely helpful and enlightening.
I think this would be a valuable resource/ reference book for anyone who is interested in design on any scale. From creating electronics, retail spaces, to home design, the principles contained within the book could be used for any of this purposes. I think an artist working with anything from pencils to photography or even graphic design could gain a bunch of insight from the book as well. I know I did.
3 of 4 people found the following review helpful.
Excellent design resource!
By Hello Happy
This small yet thick book would make an excellent gift for anyone involved in designing things for a living or as an avocation, visually or otherwise, both as an introduction or refresher. These principles often concern issues of communication and persuasion, so I believe it could be very beneficial for anyone involved in marketing or advertising as well. It names a principle, gives illuminating visual examples, and clearly describes it in brief text. Each principle is described in a few paragraphs on each little two-page spread.
I think that by reading (or revisiting) these well-described concepts, one would develop Depth of Processing (“Thinking hard about a thing improves the likelihood that it can be recalled.”) and avoid the Dunning-Kruger Effect (“A tendency for unskilled people to overestimate their competence and performance.”). Even though I’ve been designing professionally for many years, I find myself turning to this exceptionally helpful book, over and over again.
1 of 1 people found the following review helpful.
Well designed book that gives me some basic design knowledge and understanding.
By Reggie Stewart
Excellent book and reference for a "jack of all trades". I love that the book covers several areas of design, including both visual and functional aspects. It is conveniently sized, and of course...well designed.
Personally, I play with everything from designing parts and tools to build/repair cars to graphic design to home organization/building projects. I outsource my "real" design work to professionals, but it is still great to understand some of these principles when reviewing their work.
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